Now, on to the topic at hand...
Why are people still sceptical about climate change?
Why are some people still sceptical about the reality and seriousness of climate change when the scientific evidence is so overwhelming?
This is the question that motivates a great deal of climate change communication. How can climate scepticism be countered?
Understanding that climate change scepticism will not be overcome by a more forceful presentation of the science is a critical first step. A lot of valuable communication time will continue to be wasted on explaining the science of climate change over and over again to a group of people who have already heard everything they need to hear. Of course people need to know about the science of climate change – but once they know about it and choose to reject it, explaining it to them louder is unlikely to do much good.
Instead, communicators need to bring the real cause of disagreement out into the open, separate the science from the politics (Hulme, 2009), and make clear that although the science tells us that climate change is happening, and what is causing it, the science doesn’t tell us which way to respond.
Society could do nothing. Society could build new technologies. Society could raise taxes. Society could change its behaviour. Society could regulate industry. But these are decisions to make as citizens – and so they should be the subject of debate. Providing opportunities for people to deliberate with each other about climate change allows the reasons for disagreement to come to the fore. If these reasons are based on values, cultural world-views or ideology, then it makes sense to get these disagreements out into the open rather than obscuring them by fighting political battles using the language of science.
Source, and the entire article here.
Additional studies and discussions of the phenomenon of climate denial:
Aaron M. McCright, Lyman Briggs College, Department of Sociology, Environmental Science and Policy Program, Michigan State University, E-185 Holmes Hall, East Lansing, MI 48825-1107, USA
Riley E. Dunlap, Department of Sociology, Oklahoma State University, 006 Classroom Building, Stillwater, OK 74078-4062, USA
Dan M. Kahan
Yale University - Law School; Harvard University - Edmond J. Safra Center for Ethics
June 25, 2014
"...there is in fact little disagreement among culturally diverse citizens on what science knows about climate change. The source of the climate- change controversy and like disputes is the contamination of education and politics with forms of cultural status competition that make it impossible for diverse citizens to express their reason as both collective-knowledge acquirers and cultural-identity protectors at the same time."
Downloadable pdf.
Book Review... Why We Disagree about Climate Change: Understanding Controversy, Inaction, and Opportunity. Cambridge: Cambridge University: Press, 432 pp
David Demeritt, Diana Liverman and Mike Hulme